He said the retailer, which has some 9,600 locations, is shifting more space to health care products after determining that greeting cards are not selling well, using an internal analytics tool. To be sure, there are encouraging signs in some parts of the business, including premium cards that cost more than $10, budget cards that cost less than $1 and personalized options.īut Kevin Hourican, president of CVS Pharmacy, told USA TODAY in an interview that the company has too much aisle space devoted to greeting cards. Now, major retailers, including CVS and Walmart, are poised to cut back on cards, and greeting card companies have closed hundreds of standalone locations. Many people are giving up cards in favor of digital alternatives or are simply sending fewer cards between major holidays like Christmas and Valentine’s Day. Greeting card companies need a sympathy note. Retrieved August 10, 2016.Watch Video: Explained: Why we celebrate with Easter baskets "Executive Suite: Papyrus CEO Dominique Sherman Says It Is A Misnomer That 'You Can Have It All' ". "Some Papyrus stores reopening as Paper Source locations". "Papyrus, The US Leading Specialist Card Retailer Closes All Stores". "How Papyrus greeting cards still connect". "Schurman Retail Group: Crafting a real paper success". "Beloved stationery shop Papyrus closing all stores". ^ Thorbecke, Catherine (January 24, 2020)." 'Congrats' card in order: Papyrus CEO from East Bay named a 'Jewish woman to watch' ". ^ Pazornik, Amanda (December 9, 2010)."Clinton Cards has a new look, but can its reinvention work?". ^ a b Simpson, Emma (December 24, 2012)."There's something about a letter-still". "Things I Can't Live Without: Dominique Schurman". ^ a b c Fried, John (December 1, 2005).^ "Papyrus signs long-term retail lease with ESRT"."Fairfield firm finds success in paper, gifts". "Papyrus Stores And Their Passion For Paper". The Papyrus logo is a distinct pink hummingbird and can be found on a variety of Papyrus products. Other brands sold in Papyrus stores included American Greetings and Carlton Cards. Through the NIQUEA.D brand, Papyrus sold a selection of gifts, jewelry, and other fashion accessories. The stores also offered products like journals, note cards, gift wrap, and customized invitations. The chain is perhaps best known for its high-end greeting cards that often incorporated items like buttons, fabric, leather, zippers, glitter, and other embellishments. Papyrus sold a variety of luxury paper products including a selection of stationery and greeting cards. ![]() 30 of their closed stores were picked up by Paper Source by early March 2020. On January 17, 2020, liquidation sales began in all stores under the management of Gordon Brothers. On January 16, 2020, it was announced that all 260 remaining Papyrus and other Schurman retail stores would be closing. A number of these stores were eventually rebranded as Papyrus stores. In 2009, Papyrus's parent company, Schurman Retail Group, purchased all 346 American Greetings retail shops. By 2005, the company operated around 146 Papyrus retail shops. At that time, there were around 37 Papyrus stores nationwide, and the company was bringing in $10 million per year. In 1991, Dominique Schurman became the CEO of Schurman Fine Papers and Papyrus. In the 1980s, the company began domestic production of Papyrus products. ![]() Over the next five years, more Papyrus stores opened around the United States, and the company soon began selling franchises. ![]() The original store was opened for less than $1,000 and featured a variety of fine art-inspired greeting cards, postcards, and other paper products. It began as the retail wing of Schurman Fine Papers (now, the Schurman Retail Group). The first Papyrus retail shop was opened in 1973 by Margrit Schurman in Berkeley, California.
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